[ 01 ] SOCIAL MEDIA PRODUCER / CONTENT CREATOR / UGC CREATOR
BRODY
THIELE.
I build content that performs. End to end.
Sole producer for Tyra Banks. Campaigns for Head & Shoulders, Tinder, Old Spice, Amazon Prime and Warner Bros. Plus a 148K audience of my own that brands like Adobe and Kittl keep coming back to. I concept, shoot, edit, and ship.
148K+
Combined own audience
110M+
Views produced
3×
Forbes · TODAY · TMZ
TIKTOK 117KTIKTOK AI 28KYOUTUBE 503K VIEWSFACEBOOK 431K VIEWSINSTAGRAM @BRODYSARTPRINTS
PATH 01 / FOR BRANDS, AGENCIES & RECRUITERS
PRODUCING
↘
PATH 02 / FOR PRODUCT BRANDS
COLLABS · MY AUDIENCE · UGC
↘
PATH 01 / THE PRODUCER RESUME
PRODUCING
End-to-end social production: concept, shoot, edit, roll-out, account management. Every case below says what I was handed, what I actually did, and what it did in numbers. Most recent first.
CAMPAIGNRETAINERACCOUNT RESCUEEVENTS + EARNED MEDIA
NEED A PRODUCER? THAT'S THE RESUME.
HIRE ME ↗
SEE THE CREATOR SIDE →
REC ● TIKTOK
2.1M
FILE P/01 · NOV 2025 – FEB 2026RETAINER
TYRA BANKS
SMiZE & DREAM
12M+ views across both accounts in-campaign. Covered by Forbes, TODAY & TMZ.
- The brief
- Tyra Banks needed a sole social producer for the SMiZE & DREAM launch press tour: Sydney → NYC → LA.
- What I did
- Concepted, shot, edited and posted everything: 16 assets + 14 stories a month, daily approvals direct with Tyra. Cut the Santa SMiZE music video (2.1M), the tour wrap, the Hot Ice Cream launch content.
- Success
- 12M+ verified views in the campaign window · mainstream press pickup · a cut that did 350K overnight
REC ● TIKTOK
15.1M
FILE P/02 · 2025CAMPAIGN
HEAD & SHOULDERS
BARE THE TRUTH
58M+ views. Trended on TikTok. Became a P&G × TikTok case study.
- The brief
- Head & Shoulders ANZ (P&G, via Amplify) wanted creator content that didn't feel like a shampoo ad.
- What I did
- Concepted, scripted, produced and edited a creator lie-detector format. It worked so well they came back twice: three full productions.
- Success
- 58M+ verified views · trended on TikTok · P&G × TikTok published it as a case study
REC ● TIKTOK
8.3M
FILE P/03 · 2025ACCOUNT RESCUE
OLD SPICE
PHILIPPINES
Account saved. P&G re-signed. Rebuild content cleared 96M+ views.
- The brief
- P&G was preparing to drop the account. I was asked to look at a deck. They handed me the account.
- What I did
- Solo rebuild from Sydney: wrote the scripts in English, had them translated to Tagalog, sourced UGC creators in the Philippines, edited in a language I don't speak. New structure + content direction, then handed back to the PH team.
- Success
- P&G re-signed the agency. Rebuild content cleared 96M+ views.
REC ● TIKTOK
57K
FILE P/04 · OCT 2025 – FEB 2026ACCOUNT + FORMAT
TINDER
AUSTRALIA
41M+ views in four months. Awards week: 15.9M over 50 posts. Format still running.
- The brief
- Run @tinderau (83K followers) as social producer, via Amplify.
- What I did
- Created & hosted The Match Test, a recurring game-show format the account still runs after my handover · social manager for the 2025 TikTok Awards: 120 videos in 4 days, Glambot + Flamebot with Cole Walliser, shot & edited the vox pops (Sopha Dopha, Bailey Smith) · edited the Bailey Smith × Tammy Hembrow content that dominated headlines (3.8M cut)
- Success
- 41M+ views in the 4-month window · a format that outlived me · national press pickup
REC ● TIKTOK
360K
FILE P/05 · JAN 2026EVENTS + EARNED MEDIA
HEATED RIVALRY
LOOKALIKE COMP
7.7M+ campaign views. Covered by Channel 9, ABC, News.com.au, Pedestrian.TV & Star Observer.
- The brief
- A fan lookalike competition in Sydney, co-produced with @lenasdoingthings. No brand budget, pure earned media.
- What I did
- Co-produced the event + ran the content engine from announcement to recap. It grew so big the council had to intervene on the venue.
- Success
- 7.7M campaign views · national TV. A 2.3M Mamamia cut. A Melbourne edition followed ↗
REC ● TIKTOK
1.1M
FILE P/06 · THROUGH FEB 2026RETAINER
BLACKMORES
~24 vodcast episodes produced end to end. Peaks of 1.1M and 838K.
- The brief
- Blackmores AU (via Amplify) needed an always-on social engine: 14 videos a month.
- What I did
- Solo lead social producer for ~2 years. Two seasons of the Creator Conversations vodcast: produced, scripted, filmed & edited in-studio with Starr McGowen, Ash P & Sam Fricker.
- Success
- Episode peaks of 1.1M and 838K · 603K on the always-on engine
REC ● TIKTOK
211K
FILE P/07 · 2025CAMPAIGN
AMAZON
PRIME DAY
355K+ combined across two reveal campaigns.
- The brief
- Amazon Australia (via Amplify) wanted Prime Day reveal films with creator talent.
- What I did
- Concepted, scripted, storyboarded, produced and edited both reveal films. Hand-stencilled the giant grass letters on Reveal 2 myself.
- Talent
- Reveal 1 with Pat Lipinski, Oleg Markov & Sabrina Frederick · Reveal 2 with Tim the Lawnmower Man
- Success
- 355K+ combined across the two campaigns
REC ● TIKTOK
2.3M
FILE P/08 · 2024 – 2025STUDIO EDITS
WARNER BROS
× UNIVERSAL
2.3M Beetlejuice cut. Trailer, teaser & red-carpet hubs for Minecraft, Wicked & Superman.
- The brief
- Warner Bros ANZ + Universal Pictures ANZ (via Amplify) needed trailer, teaser and red-carpet footage turned into social-first "hub" content.
- What I did
- Assistant social media producer, edit-led: Beetlejuice Beetlejuice, A Minecraft Movie, Wicked, Superman, Sinners, Black Bag.
- Success
- 2.3M on the Beetlejuice cut · 380K on the Wicked / Jonathan Bailey edit
MORE PRODUCTION / every card links to the live post
NEED A PRODUCER? THAT'S THE RESUME.
HIRE ME ↗
SEE THE CREATOR SIDE →
PATH 02 / THE CREATOR RESUME
COLLABS · MY AUDIENCE · UGC
Conversion-first content made by an actual producer: hook, script, shoot, edit, deliver. Three ways in: a collab on my 148K audience, UGC for your channels, or a dedicated account built from zero. My content reaches cold audiences, not just my followers.
ONE-OFF COLLABRETAINERACCOUNT BUILD
WANT NUMBERS LIKE THESE? LET'S TALK.
PITCH ME ↗
SEE THE PRODUCER SIDE →
MY AUDIENCE / THE CHANNELS BRANDS ARE BUYING
TIKTOK · @BRODYSARTPRINTS117K · 2.1M LIKES
TIKTOK · @BRODYSAIDESIGNS28K
YOUTUBE503K VIEWS
FACEBOOK431K VIEWS · 98.8% COLD
The niche: side hustles · passive income · Etsy · print on demand · AI tools. An audience that buys tools and follows tutorials. And the channel performs with no brand attached:
RIGHT NOW / the freshest work first · 2026 and counting
REC ● TIKTOK
FILE C/01 · LIVE NOW, RENEWED JUL 2026ACCOUNT BUILD + RETAINER
KITTL UGC ENGINE
@BRODYSDESIGN.HUSTLES
137K cold-reach views a quarter from a brand-new account. 96% non-followers. Renewed into 2026.
- The brief
- Kittl wanted acquisition content that converts, not audience farming.
- What I did
- Built & run a dedicated UGC account across TikTok ↗ · IG ↗ · YouTube ↗. Tutorial-led conversion content, shipped weekly.
- Success
- 137K views/quarter at 96% non-followers · ~88× above follower count · 40K+ accounts reached · retainer renewed + expanded
REC ● TIKTOK
186K
FILE C/02 · JUN 2026ONE-OFF COLLAB
BUZZBALLZ
DREAM BIGGIES
186K organic on video one. Helped launch BuzzBallz Biggies to Australia.
- The brief
- BuzzBallz launching Biggies in Australia, needed launch-moment content.
- What I did
- Concepted, shot and edited the launch collab, cross-posted TikTok + IG, plus a follow-up and a UGC cut for their channels.
- Success
- 186K organic on the first video · 19.6K likes · 2.8K shares
BRAND COLLABORATIONS / on my audience · all organic
REC ● TIKTOK
12.1M
FILE C/03ONE-OFF COLLAB
ADOBE
PHOTOSHOP
12.1M views on one video. Organic, on my account.
- What I did
- Concept, shoot, edit, post. Photoshop collab on @brodysartprints.
- Success
- The biggest single number on my own channel: 12.1M organic
REC ● TIKTOK
898K
FILE C/04RETAINER
KITTL
Partner since 2023, renewed 2026. Recent collabs cleared 1.7M+ across TikTok + IG.
- What I did
- Long-run collab retainer on my main account: tutorial-led conversion content, 2 videos a month, since 2023.
- Success
- 898K peak · 1.7M+ across recent collabs · the relationship became the dedicated UGC engine above
REC ● TIKTOK
563K
REC ● TIKTOK
1.3M
REC ● TIKTOK
28K
FILE C/07ACCOUNT BUILD
PLAYGROUND AI
@BRODYSAIDESIGNS
0 → 28K followers on a fresh account. 5,000 sign-ups driven.
- The brief
- Playground AI wanted sign-ups, not impressions.
- What I did
- Built & ran a dedicated UGC channel from zero: @brodysaidesigns ↗. Tutorial-led sign-up funnel.
- Success
- 18K followers in the first two months, 28K total · 253K+ likes · 5,000 sign-ups · plus a 361K collab on my main ↗
MORE COLLABS / all organic, all on my own audience
WANT NUMBERS LIKE THESE? LET'S TALK.
PITCH ME ↗
SEE THE PRODUCER SIDE →
[ 01 ]Social media production
[ 02 ]UGC content
[ 03 ]Account management
[ 04 ]Shoot · edit · roll-out